Localisation is a complete translation service involving extra adaptation for a specific country, region, or audience. This can be particularly useful for businesses looking to target a particular region or ensure all audiences feel included in their marketing campaigns. For example, we often have requests for localisation from US to UK English, or a client may wish to adapt their Portuguese translation to a Brazilian market.
Localisation involves not only translation, but also adaptation, to ensure the text is both appropriate and effective for its intended audience. This process will always involve adaptation or translation from one language variant to another (such as European Spanish to Argentinian Spanish), but it may also involve looking at the overall marketing strategy. This includes providing guidance about which images or graphics should be used or avoided, deciding if a particular campaign will work well for a specific country or audience, and ensuring cultural sensitivity is achieved.
Using a localisation service can help business owners achieve success in a new market or strengthen their influence with an existing market. It ensures customers from all over the globe feel included and valued by the company, and it can also prevent costly and embarrassing mistakes with new markets.
At Animus Translations, we understand how important it is to make a great first impression and will help you to achieve your goals. Our translators are fully qualified professionals from all over the globe, with at least a Master’s degree in translation. We ensure any translator working on your localisation is a native speaker of the language variant you need, with experience working on creative projects such as localisation.
Our localisation services are highly flexible and customisable. We will be happy to discuss your project with you to find the best way to meet your needs. We can also provide proofreading services for the added security of multiple professionals working on your localisation.
To find out more or request a quote for localisation, contact us by email at firstname.lastname@example.org, by phone on +44 3333 443139, or by filling out our request a quote form online.